Job Details

Distinctive Resorts, Inc. operates a collection of fine hotels across the Central Coast, including The Cliffs Hotel and Spa, Hunter Ranch Golf Course & Restaurant, and Sycamore Mineral Springs Resort & Spa.

Position Summary: The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies. The Paid Search Manager will develop effective strategies to drive more web site traffic to Distinctive Resorts websites and specific specialty landing pages. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. Ideal candidates also have experience in website management, programming, and design. Essential Functions of the job: • Manage, review, and perform daily account responsibilities associated with Google Ads, and other search engine and social media platforms (specifically Instagram and Facebook) for all Distinctive Resorts properties. • Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics. • Provide creative copy suggestions and graphical ad templates. • Manage Display network placement lists on Google Ads and through other contextual advertising platforms. • Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Provide oversight and manage new paid search and social media campaigns, and aid in the creation of paid search marketing initiatives. • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives for each individual property. • Keep pace with search engine and PPC industry trends and developments. • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Qualifications • Passion for Search and internet marketing. • Outstanding ability to think creatively and identify and resolve problems. • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. • High levels of integrity, autonomy, and self-motivation. • Excellent analytical, organizational, project management and time management skills. • No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC). • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.) • Proficiency in MS Excel, PowerPoint, and Word. • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. • Experience working with popular PPC ad platforms • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. Education, Experience, Skills: • BS/BA preferred. • Working knowledge of guest services in a luxury hotel setting. • Understand the standard English language. • Ability to work with people effectively. • Ability to multitask and work in mentally demanding situations.

Compensation and Benefits: • Competitive salary plus performance incentives • Participation in company health (medical, dental) insurance plans after 90 days full-time employment • Paid vacation and sick days • Company laptop • Opportunity to advance your career • Potential for Work from Home

Apply online on the Careers page at cliffshotelandspa.com